The ’19 Toyota RAV4 claims both first and second place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have gotten the highest number of impressions across national broadcast and cable TV airings.
The No.1 spot for the week of Feb. 25 shows a RAV4 taking a group of friends to multiple restaurants, intent on spicing things up. This commercial has the best iSpot Attention Index (154) in the ranking, getting 54% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
In the second-place spot for the RAV4, a couple does everything they can to stretch out their special time together.
In the No.3 ad, a mysterious butcher leads a woman through her shop until finally opening a back door and revealing the Audi Q8. Audi proclaims there’s a new beast in town and invites customers to dig in and enjoy the raw power and adrenaline.
Steam’s classic “Na Na Hey Hey Kiss Him Goodbye” is the soundtrack for GMC’s fourth-place spot promoting the Sierra truck, which has a six-function MultiPro tailgate to make loading easier. In fifth place, Buick highlights its newest lineup which, the company says, is full of surprises.
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Attention Score: 95.28
Attention Index: 154
Est. TV Spend: $5,693,397
Attention Score: 87.57
Attention Index: 82
Est. TV Spend: $4,556,230
Attention Score: 89.47
Attention Index: 97
Est. TV Spend: $3,807,672
4. GMC: Anthem
Attention Score: 83.44
Attention Index: 62
Est. TV Spend: $2,417,508
Attention Score: 84.95
Attention Index: 68
Est. TV Spend: $1,662,778
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.