Toyota’s RAV4 is featured on two of iSpot.tv’s latest ranking of the five most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
In first place for the week of Feb. 11 is a Toyota spot showing a group of friends going from restaurant to restaurant in the ’19 RAV4, intent on challenging their taste buds. The RAV4 also appears in the fourth-place finisher, a whimsical ad about a couple making the most of their time together.
Chevrolet’s No. 2 spot presents the ’19 Silverado, which the company says is the strongest and most-advanced version of the pickup ever, with a bigger cab and more cargo volume.
Mistaken identities is the theme of the third-place ad from Buick, which highlights its new lineup that includes the Encore and Envision.
Lincoln (and actor Matthew McConaughey) are ranked once again, this time at No. 5. The ad highlights the ’19 Nautilus’s Co-Pilot360 technology featuring a lane-keeping system.
(click on blue links to view ads)
Impressions: 287,576,112
Attention Score: 96.21
Attention Index: 160
Est. TV Spend: $6,376,355
2. Chevrolet: Full of Surprises
Impressions: 274,667,727
Attention Score: 91.03
Attention Index: 104
Est. TV Spend: $816,063
Impressions: 264,888,195
Attention Score: 85.31
Attention Index: 64
Est. TV Spend: $2,007,605
Impressions: 256,822,124
Attention Score: 91.21
Attention Index: 106
Est. TV Spend: $4,865,645
5. Lincoln Motor Company: Ultimate Control
Impressions: 254,501,933
Attention Score: 89.29
Attention Index: 88
Est. TV Spend: $4,387,958
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
