Chevrolet ad underscores brand’s J.D. Power dependability awards.
Chevrolet ad underscores brand’s J.D. Power dependability awards.

Owners Help Chevrolet Own Top Spot in Most-Seen Auto Ads

Buick moves up the ranking from fifth to second place with a commercial showcasing a multitude of models including the Cascada, Envision, Encore, Enclave and Regal GS – what the announcer calls “one of the freshest lineups in the industry.”

Real Chevrolet owners help the General Motors brand capture first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.

At No.1 for the week of July 9, Chevy owners engage in a focus-group conversation about what’s most important when it comes to their cars. As a garage door opens to reveal their own vehicles, the spokesman tells them Chevrolet has been awarded J.D. Power dependability awards across its lineup for three years in a row.

Buick moves up the ranking from fifth to second place with a commercial showcasing a multitude of models including the Cascada, Envision, Encore, Enclave and Regal GS – what the announcer calls “one of the freshest lineups in the industry.”

Summer is in the air in the third- and fourth-place spots. At No.3, Jeep promotes the “Summer of Jeep” event in a 15-second spot letting people know customers for a limited time can get integrated Apple Music free for six months with the purchase of select vehicles. Audi’s fourth-place ad also is 15 seconds, simply encouraging viewers to “pursue what drives you” and noting the automaker will cover the first month’s lease payment on select ’18 models.

It’s back to Chevrolet for the fifth-place commercial focusing on its line of Silverado 1500 models. During “Truck Month,” customers can get 18% of MSRP cash back on ’18 Silverado 1500 Crew Cab LT Texas Edition pickups.

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.

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1. Chevrolet: That's My Chevy

Impressions: 259,259,879

Attention Score: 95.54

Attention Index: 149

Est. TV Spend: $4,744,534


2. Buick:Reasons

Impressions: 226,771,841

Attention Score: 94.36

Attention Index: 136

Est. TV Spend: $2,588,782


3. Jeep: Summer of Jeep: Full Line: Sold Out

Impressions: 189,922,320

Attention Score: 93.14

Attention Index: 122

Est. TV Spend: $1,601,636


4. Audi: Summer of Audi Sales Event: Promote Yourself

Impressions: 183,403,329

Attention Score: 77.41

Attention Index: 39

Est. TV Spend: $2,870,604


5. Chevrolet: Growing Up

Impressions: 181,037,496

Attention Score: 85.30

Attention Index: 60

Est. TV Spend: $1,746,855


Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads


TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

 

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