Nissan takes first place for the second straight week in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads tallying the highest number of impressions across national broadcast and cable TV airings.
In the first-place ad for the week of Oct. 21, a man hops into his ’20 Altima and drives to his friend’s house just to answer a text message in person because, the company says, its vehicles have “tech that helps you be there.”
In Lincoln’s second-place commercial, Matthew McConaughey emerges from multicolored clouds of smoke in the ’20 Aviator, dismissing “amped-up” performance in favor of “performance that just leaves you feeling better.”
This ad has the best iSpot Attention Index (163) in the ranking, getting 63% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
In the No.3 spot, real Chevy owners (not actors) from all walks of life explain how Chevrolet is the only brand to win J.D. Power Dependability Awards across its cars, trucks and SUVs four years in a row. Volkswagen takes fourth place with an ad for the Tiguan showing the model’s Overhead View Camera in action, saving an oblivious pedestrian from being backed into.
Hyundai closes out the ranking with a commercial starring adorable dogs of all sizes. The company professes that “no matter what size adventure you’re into, it’s better in a Hyundai.”
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Impressions: 330,979,900
Attention Score: 90.65
Attention Index: 96
Est. TV Spend: $6,126,219
2. Lincoln Motor Company: Fresh Take On Movement
Impressions: 325,934,624
Attention Score: 96.72
Attention Index: 163
Est. TV Spend: $5,573,906
3. Chevrolet: J.D. Power Dependability Awards: Real Presenters
Impressions: 256,296,532
Attention Score: 93.20
Attention Index: 124
Est. TV Spend: $6,353,128
4. Volkswagen: Overview Effect
Impressions: 199,561,712
Attention Score: 81.93
Attention Index: 50
Est. TV Spend: $5,458,347
5. Hyundai: Size of Adventure: Venue
Impressions: 179,729,719
Attention Score: 92.64
Attention Index: 118
Est. TV Spend: $6,580,713
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
