With over 433 million impressions, Nissan takes first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads getting the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of Sept. 2 is a cinematic spot promoting the ’20 Nissan Versa, which comes with Intelligent Mobility features such as blindspot warning.
Chevrolet owns two places, second and fifth, on the ranking. In its No.2 ad, Chevy thanks all the “real people” who voted for the company in a J.D. Power survey. Its fifth-place spot highlights an optional technology package available in the ’20 Silverado that, among other things, can make a trailer appear to be invisible from the driver’s point of view.
Hyundai’s third-place commercial introduces the Palisade, which comes equipped with Lane Keeping Assist and Blind View Monitor capabilities. This ad has the best iSpot Attention Index (149) in the ranking, getting 49% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Meanwhile, fourth place goes to Jeep’s poetic spot proclaiming the seats in its Gladiator model are reserved for “the restless…those that can hardly sit still…who need to move, and roar and ride – up, down, over.”
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Attention Score: 92.67
Attention Index: 124
Est. TV Spend: $9,251,522
Attention Score: 92.84
Attention Index: 126
Est. TV Spend: $4,526,114
Attention Score: 95.08
Attention Index: 149
Est. TV Spend: $4,796,566
Attention Score: 93.12
Attention Index: 129
Est. TV Spend: $9,667,839
Attention Score: 93.34
Attention Index: 131
Est. TV Spend: $4,456,685
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.