Nissan’s commercial featuring actress Brie Larson encouraging a young woman to never compromise ranks as the most-viewed automotive commercial -- generating the highest number of impressions across national broadcast and cable TV airings -- during the week of June 15-21.
This ad has the best iSpot Attention Score in the ranking (95.02) and received 40% fewer interruptions than the average auto ad, according to iSpot.tv, the always-on TV ad measurement and attribution company.
Land Rover moves up the ranking from fourth place to second with its spot for the ’20 Range Rover Sport. To showcase the vehicle’s versatility and performance, breathtaking clips show the model tackling the Pikes Peak summit, the Empty Quarter on the Arabian Peninsula, the Inferno in Switzerland and China’s Dragon Challenge.
Both the third- and fourth-place ads are from Lexus. The No. 3 commercial states that “wherever you may go, Lexus will welcome you back with exceptional offers,” such as leasing deals on select models including the ’20 ES 350, or 0% APR financing for 60 months. The fourth-place spot delivers the same message but with different creative.
Once again Subaru rounds out the ranking with its ad touting accolades from Experian, IntelliChoice and IIHS, making it “easy to love a Subaru.” Right now, customers can get 0% APR financing for 63 months on select ’20 models.
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1. Nissan: Refuse to Compromise
Impressions: 241,767,855
Attention Score: 95.02
Est. TV Spend: $5,502,644
2. Land Rover: Proven Performance
Impressions: 235,669,929
Attention Score: 94.24
Est. TV Spend: $2,497,665
Impressions: 191,800,577
Attention Score: 87.56
Est. TV Spend: $1,182,000
Impressions: 166,399,507
Attention Score: 87.56
Est. TV Spend: $1,183,546
Impressions: 165,917,404
Attention Score: 75.44
Est. TV Spend: $2,574,853
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
