Nissan takes first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have collected the highest number of impressions across national broadcast and cable TV airings.
Topping the list for the week of April 22 is a spot suggesting Nissan doesn’t just make cars, it also makes “technology that moves people,” such as the ProPILOT assist feature (to help drivers stay in their lane) available in the ’19 Rogue. Special financing for the model is available right now.
Chevrolet is back with two enduring ads in second and third place that have been on and off the chart for weeks. The No.2 commercial features real Chevy owners who have switched from other auto brands, while the spot in third place showcases how people from all walks of life use the Silverado truck.
Fourth place goes to Cadillac’s ad promoting the XT5, XT4 and Escalade models. During the Move Up Sales Event, the announcer notes, special lease offers are available for the ’19 XT4.
Jaws drop when people see the six-function MultiPro Tailgate in GMC’s fifth-place spot for the Sierra. Set to the tune of Steam’s “Na Na Hey Hey Kiss Him Goodbye,” this commercial has the best iSpot Attention Index (142) in the ranking, getting 42% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
(click on blue links for videos)
1. Nissan: Intelligent Mobility
Impressions: 346,282,892
Attention Score: 87.52
Attention Index: 76
Est. TV Spend: $6,694,932
Impressions: 314,832,565
Attention Score: 66.59
Attention Index: 28
Est. TV Spend: $338,018
3. Chevrolet: Truck Month: Official Truck of Real People
Impressions: 243,077,556
Attention Score: 66.04
Attention Index: 28
Est. TV Spend: $314,889
4. Cadillac: Move Up Sales Event: Something a Little More Cadillac
Impressions: 198,750,347
Attention Score: 78.89
Attention Index: 45
Est. TV Spend: $398,617
Impressions: 181,124,624
Attention Score: 94.57
Attention Index: 142
Est. TV Spend: $5,732,126
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
