For a third straight week, Nissan leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
In Nissan’s No.1 commercial for the week of June 29, actress Brie Larson zooms through a city, showing off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility. This spot has the best iSpot Attention Score in the ranking (94.35) and recorded 26% fewer interruptions than the average auto ad.
Jeep takes second place with a spot that reminds us to look at the big picture and realize “just how amazing freedom really is.” During Jeep’s Fourth of July Sales Event (which extends beyond the holiday with an Aug. 3 deadline for customers to take retail delivery), the brand is offering zero-percent financing for 72 months, plus no monthly payments for 90 days, on select models.
At No.3, Subaru takes on distracted driving with “sensors that alert you when your eyes are off the road” – an especially comforting feature for the parents of teen drivers, as the ad points out.
Fourth place goes to a Honda commercial that shows how its lineup of all-wheel-drive vehicles is perfect for any situation, from morning coffee runs to family campouts – even in tricky terrain.
Kia rounds out the ranking with a spot urging people to “reclaim the road trip” because “it might be a while before we’ll see America from 35,000 feet.”
The ad says well-qualified buyers can trade up to a Kia with interest-free financing for 72 months and up to $1,500 trade-assist cash.
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1. Nissan: Refuse to Compromise
Impressions: 268,556,321
Attention Score: 94.35
Est. TV Spend: $5,827,360
2. Jeep: Fourth of July Sales Event: Big Picture
Impressions: 256,921,364
Attention Score: 88.08
Est. TV Spend: $2,833,688
3. Subaru: A Parent's Imagination
Impressions: 225,193,803
Attention Score: 90.07
Est. TV Spend: $4,023,298
4. Honda: 4th of July Celebration: No Adventure Too Big
Impressions: 221,083,842
Attention Score: 90.31
Est. TV Spend: $4,187,642
Impressions: 175,249,244
Attention Score: 80.62
Est. TV Spend: $3,854,312
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
