For a second straight week, Nissan tops iSpot.tv’s rankings of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings.
The top-ranked ad for the week of April 29 is Nissan’s commercial for the ’19 Rogue focusing on the ProPILOT Assist feature that helps keep drivers centered in their lane.
Second place goes to Toyota with an ad proclaiming summer is here – and its models can help with favorite warm-weather activities such as biking, “glamping,” attending music festivals and more. Right now, customers can get special lease deals on select models, the announcer notes.
Mazda’s third-place spot is a whimsical ode to the ’19 Mazda3 Hatchback set to Haley Reinhart's cover of “Dreams” by The Cranberries. This ad has the best iSpot Attention Index (121) in the ranking, getting 21% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Kia pumps up the energy with its No.4 commercial promoting the “new species of soul” represented by the ’20 GT-Line Turbo, X-Line and EX Designer models, while GMC rounds out the ranking with a spot for the ’19 Sierra truck and its six-function MultiPro Tailgate.
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Attention Score: 88.29
Attention Index: 72
Est. TV Spend: $3,082,291
Attention Score: 76.66
Attention Index: 36
Est. TV Spend: $847,888
Attention Score: 93.37
Attention Index: 121
Est. TV Spend: $6,626,109
Attention Score: 91.93
Attention Index: 104
Est. TV Spend: $3,607,182
Attention Score: 82.39
Attention Index: 48
Est. TV Spend: $1,498,488
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.