Nissan takes first place for the second week in a row in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have tallied the highest number of impressions across national broadcast and cable TV airings.
In Nissan’s No.1 spot for the week of June 22, actress Brie Larson shows off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility, which can help prevent accidents.
Second place goes to Volkswagen with a commercial promoting six years of zero-percent APR financing for customers who buy a ’20 model. This spot has the best iSpot Attention Score in the ranking (95.70) and received 50% fewer interruptions than the average auto ad.
Lexus has two spots on the chart, third and fifth. Each ad has different creative but the same theme, namely that “wherever you may go, Lexus will welcome you back with exceptional offers,” such as special leasing or financing deals on the ’20 ES 350.
Fourth place goes to Land Rover’s commercial for the ’20 Range Rover Sport that’s been on and off the chart for weeks. In it, the model zooms through various driving challenges around the world, including the Pikes Peak summit in Colorado, the Empty Quarter on the Arabian Peninsula, the Inferno in Switzerland and China’s Dragon Challenge.
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Attention Score: 94.74
Est. TV Spend: $8,034,871
Attention Score: 95.70
Est. TV Spend: $5,170,023
Attention Score: 77.15
Est. TV Spend: $1,612,052
Attention Score: 94.28
Est. TV Spend: $2,128,790
Attention Score: 76.48
Est. TV Spend: $1,576,510
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.