Lincoln is No.1 for a fourth straight week on iSpot.tv’s list of the most-watched car commercials – the ads that have tallied the highest number of impressions across national broadcast and cable TV airings.
The top-ranked ad for the week of March 2 features actor Matthew McConaughey in the solitary comfort of a ’20 Aviator SUV.
The second-place spot urges viewers to imagine themselves in a new Toyota and touts special leasing deals or $1,500 rebates for the ’20 Corolla.
Chevrolet takes third place with a commercial spotlighting the Silverado HD and its “best-in-class camera technology and larger, more functional beds than any competitor.” During Truck Month, Chevy customers can get zero-percent financing for 72 months plus a $500 cash allowance.
In its fourth-place spot, Lexus invites viewers to be their guest and feel at home – because although the car-buying process may start with an invitation, “it becomes an experience.”
Rounding out the ranking is an Infiniti ad in which a group of friends ski down a mountain before hitting the road to surf in the ocean, all with some help from the ’20 QX50. This spot has the best iSpot Attention Index (157) in the ranking, getting 57% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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1. Lincoln Motor Company: Warm Escape
Impressions: 289,828,962
Attention Score: 93.61
Attention Index: 129
Est. TV Spend: $3,547,258
Impressions: 276,491,871
Attention Score: 92.77
Attention Index: 119
Est. TV Spend: $5,072,513
3. Chevrolet: Only Silverados Compete With Silverados
Impressions: 209,688,612
Attention Score: 79.87
Attention Index: 45
Est. TV Spend: $2,041,229
Impressions: 156,718,615
Attention Score: 92.36
Attention Index: 115
Est. TV Spend: $994,363
Impressions: 149,254,201
Attention Score: 96.14
Attention Index: 157
Est. TV Spend: $1,658,141
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
