“Ultimate Control,” a long-running Lincoln ad featuring Matthew McConaughey, controls first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have racked up the most impressions across national broadcast and cable TV airings.
The Lincoln commercial, which has been the top-ranked ad several times this year, collected nearly 289 million TV ad impressions during the week of Feb. 18. The spot emphasizes the level of control the ’19 Nautilus can give drivers with its Co-Pilot360 technology and lane-keeping system.
Toyota snags two spots in the latest ranking. In second place (down from first last week), a group of friends uses the ’19 RAV4 to help spice things up by challenging their taste buds at multiple restaurants, while Toyota’s fourth-place ad focuses on a couple intent on stretching out their special time together.
Buick’s latest lineup that includes the Encore and Envision is highlighted at No.3, while Hyundai’s fifth-place spot promotes a sales event during which customers can save on models such as the Kona, recently named the 2019 North American Utility Vehicle of the Year at the North American International Auto Show in Detroit.
(click on blue links for videos)
1. Lincoln Motor Company: Ultimate Control
Impressions: 288,963,111
Attention Score: 87.58
Attention Index: 81
Est. TV Spend: $5,253,547
Impressions: 264,172,512
Attention Score: 96.09
Attention Index: 161
Est. TV Spend: $5,022,899
Impressions: 218,206,988
Attention Score: 82.01
Attention Index: 56
Est. TV Spend: $1,515,389
Impressions: 209,420,646
Attention Score: 88.69
Attention Index: 88
Est. TV Spend: $4,219,275
5. Hyundai: Presidents Day Sales Event: Making History
Impressions: 209,407,028
Attention Score: 85.07
Attention Index: 67
Est. TV Spend: $240,538
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
