1. Lincoln Motor Company: Warm Escape
Impressions: 277,430,721
Attention Score: 94.72
Attention Index: 132
Est. TV Spend: $3,206,460
Impressions: 195,220,259
Attention Score: 94.46
Attention Index: 129
Est. TV Spend: $5,428,435
Impressions: 176,239,186
Attention Score: 91.57
Attention Index: 92
Est. TV Spend: $3,203,305
4. Nissan: Now Sales Event: Car-Buying Season
Impressions: 169,986,239
Attention Score: 82.33
Attention Index: 44
Est. TV Spend: $1,808,804
Impressions: 156,362,529
Attention Score: 85.56
Attention Index: 54
Est. TV Spend: $2,076,002
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
