Kia’s promotion for its 4th of July Summer Sticker Sales Event leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads getting the highest number of impressions across national broadcast and cable TV airings.
Kia’s first-place commercial for the week of July 1 has the best iSpot Attention Index (133) in the ranking, getting 33 percent fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
The holiday sales events continue with the No.2 ad from Chevrolet showcasing its various vehicles and available deals, such as savings on select ’19 Silverado Double Cab pickups.
Cadillac uses its third-place spot to announce the ’19 Escalade is “made for summer and made to move,” while Nissan shows off the ’19 Rogue’s Intelligent Mobility system in the No. 4 commercial. Nissan also owns the fifth-place ad, which promotes its July 4th Sales Event, offering cash back and other special deals on select models.
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Attention Score: 93.39
Attention Index: 133
Est. TV Spend: $4,452,037
Attention Score: 80.41
Attention Index: 50
Est. TV Spend: $2,748,505
Attention Score: 92.58
Attention Index: 124
Est. TV Spend: $3,004,683
Attention Score: 85.47
Attention Index: 67
Est. TV Spend: $4,263,182
Attention Score: 77.18
Attention Index: 43
Est. TV Spend: $9,771*
*Much of this outlay was devoted to low-cost/late-night airings
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.