Jeep starts the year No.1 in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Jeep takes first place for the week of Dec. 30-Jan. 5 with a spot that celebrates snow days, showing how its models can take on harsh weather conditions while other vehicles are “closed for the day.”
The second-place ad shows a fleet of Mercedes-Benz models zipping through snowy woods before coming upon a pack of reindeer. Narrator Jon Hamm says, “May your holidays glow bright, and all your dreams take flight,” before urging viewers to take advantage of the Mercedes-Benz Winter Event.
The seasonal sales continue with Hyundai’s No.3 commercial, which highlights special deals on the ’20 Santa Fe CUV.
In Chevrolet’s fourth-place spot, spokesman Potsch Boyd quizzes “real kids (not actors)” about the safety features available in the ’20 Equinox. This commercial has the best iSpot Attention Index (168) in the ranking, getting 68% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Ford rounds out the ranking with an ad highlighting how the F-150 pickup can tow up to 13,200 pounds (6,000 kg) of whatever – from antique cars and horse trailers to watermelons and wood.
Impressions: 215,666,787
Attention Score: 91.98
Attention Index: 136
Est. TV Spend: $4,718,718
2. Mercedes-Benz: Winter Event: Glow
Impressions: 187,777,906
Attention Score: 83.09
Attention Index: 74
Est. TV Spend: $6,284,303
3. Hyundai: Hyundai Holidays Sales Event: Lawn Mower
Impressions: 151,580,687
Attention Score: 66.15
Attention Index: 37
Est. TV Spend: $3,387,291
4. Chevrolet: Real Kids: Safety Features
Impressions: 142,623,193
Attention Score: 96.07
Attention Index: 168
Est. TV Spend: $3,414,503
Impressions: 137,722,212
Attention Score: 70.00
Attention Index: 42
Est. TV Spend: $3,991,573
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
