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Informa Tech to Launch Omdia Research Service

Omdia will replace all existing brands within Informa Tech’s research businesses, including Ovum, Heavy Reading and Tractica, and will incorporate IHS Markit’s technology, media and telecommunications research business.

Informa Tech today announces the launch of Omdia, a new technology research service.

WardsAuto, Wards Intelligence and TU Automotive are part of the Informa Tech Group.

With the formation of Omdia, Informa Tech combines its portfolio of market-leading analyst houses Ovum, Heavy Reading and Tractica, and the majority of IHS Markit’s technology, media and telecommunications research business, into a unified capability.

Omdia underpins Informa Tech’s broader strategy to align and integrate its capabilities across research, events, digital media and training to better serve its customers.

The combined research service comprises the insights of more than 400 expert analysts and consultants covering 150 technology markets. Collecting 395 million data points that inform more than 3,000 research reports annually, this breadth and depth enable Omdia to connect the dots for customers across the entire tech ecosystem.

“Like the technology market that we serve, Omdia is greater than the sum of its parts,” Mike Phillips, president and managing director-Omdia, says in a news release. “Accelerated innovation across domains such as 5G, AI, IoT, cloud and edge is transforming our world. This in turn drives new requirements into domains such as cybersecurity and microchip design.

“Omdia analysts work collaboratively to strengthen our insights into each individual domain, and to address sector-wide challenges such as data privacy and sustainability. We are excited about the new benefits and enhanced services we can now bring to our customers,” Phillips says.

Informa Tech CEO Gary Nugent adds: “Omdia underpins Informa Tech’s mission to inspire the technology community to design, build and run a better digital world. Engaging with the millions of technology decision-makers served annually by our high-quality events and media brands, Omdia helps enterprises make better technology choices for their business and technology innovators better understand and reach the markets they hope to serve.”

The first research paper produced by Omdia,5G and beyond: Connecting the dots at MWC20,” predicts the impact of 5G across the technology ecosystem and highlights the companies to watch at this month’s MWC20 mobile-communications trade show in Barcelona.

Informa Tech, a market-leading provider of research, media, training and events to the global technology community, is an international business of more than 1,000 colleagues operating in more than 20 markets. Over 14,000 professionals subscribe to Informa Tech’s research, with nearly 4 million people visiting its digital communities each month.

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