Skip navigation
Audirsquos de Nysschen joins Infiniti
<p> <strong>Audi&rsquo;s de Nysschen joins Infiniti.</strong></p>

Infiniti Woos Away Audi’s de Nysschen

Under Johan de Nysschen&rsquo;s leadership at Audi of America, brand sales in the U.S. climbed from 77,917 in 2004, the year he joined the subsidiary, to 117,561 in 2011.

Infiniti says Johan de Nysschen, the former CEO of Audi’s U.S. unit, will become its senior vice president, effective July 1.

Industry sources say this is not the first time de Nysschen, employed by Audi for 19 years, has been approached to join Infiniti.

"Johan is a highly successful global luxury-automotive executive and his leadership of Infiniti will be a key factor in realizing the potential of the Infiniti brand," Andy Palmer, Nissan executive vice president, says in a statement.

De Nysschen resigned late last week from his post at Audi of America, where he served for more than seven years, although it’s unclear whether his decision had anything to do with a management shakeup at parent Volkswagen Group.

Palmer has overseen Infiniti’s global operations as a search for a global brand leader was conducted.

Infiniti has grand ambitions to grow sales worldwide to 500,000 units by spring 2017, roughly triple its current global volume. A one-time U.S.-only brand, Infiniti entered China in 2007 and Western Europe in 2008.

Under de Nysschen’s leadership, Audi of America’s sales have risen in lockstep with the brand’s other markets worldwide. The Audi CEO told WardsAuto last November that “globally, the four rings seem unstoppable.”

Audi U.S. sales rose from 77,917 units in 2004, the year de Nysschen joined Audi of America, to 117,561 in 2011, according to WardsAuto data. The German brand has enjoyed an increased cachet among luxury-car buyers thanks in part to its light-emitting-diode daytime running lights and R8 supercar.

Infiniti’s U.S. sales, in contrast, have gone backwards, from 130,987 vehicles sold in 2004 to 98,461 in 2011.

Prior to joining Audi of America, de Nysschen, who will be based at Infiniti’s new Hong Kong headquarters, helmed the brand’s Japan unit. He then replaced the fired Axel Mees in North America, who was ousted for publically disparaging parent-company Volkswagen’s poor-selling Phaeton premium sedan.

[email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.