Infiniti holds first place for a second straight week in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of June 24, featuring the ’19 QX50, is set to the song “It Will Follow the Rain” by The Tallest Man on Earth. A couple encounters all sorts of locations and weather on a road trip in their versatile QX50; at the end, the company notes “luxury should be lived in.”
At No.2 is a spot for Kia’s Summer Sticker Sales Event, during which customers can get special financing and bonus cash on select models. Nissan’s third-place ad announces its July 4th Sales Event with savings available on models including the Rogue, Armada and Altima.
GMC takes fourth place with a spot highlighting its Truck Month, in which customers can get interest-free financing on most ’19 Sierra and Canyon models. Chevrolet rounds out the ranking with an ad featuring “real families (not actors)” checking out the company’s assortment of utility vehicles, including the Traverse, Trax and Equinox.
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Impressions: 301,111,261
Attention Score: 89.60
Attention Index: 88
Est. TV Spend: $2,746,791
2. Kia: Summer Sticker Sales Event: Sticker Sale
Impressions: 251,757,799
Attention Score: 82.66
Attention Index: 53
Est. TV Spend: $3,681,476
3. Nissan: July 4th Sales Event: Holiday Weekend
Impressions: 250,753,632
Attention Score: 80.73
Attention Index: 47
Est. TV Spend: $167
Impressions: 231,081,186
Attention Score: 89.60
Attention Index: 88
Est. TV Spend: $1,725,040
Impressions: 223,263,687
Attention Score: 75.32
Attention Index: 37
Est. TV Spend: $246,836
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
