Infiniti’s ad for the ʼ19 QX50 tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
At No.1 for the week of March 12-18 is the Infiniti spot proclaiming the QX50 is the most advanced Infiniti ever made, with the world’s first variable-compression-turbo engine that “sprints when you sprint” and “calms when you calm.”
Land Rover takes second place with an ad titled “The Dragon Challenge” that shows a professional driver taking the ’18 Land Rover Sport through Tianmen Mountain Road’s 99 turns and 999 steps to triumphantly arrive at a peak called Heaven’s Gate in China’s Hunan province.
Third place goes to Jeep with a cinematic spot illustrating how its models have “captivating exteriors, dynamic lighting, elevated comfort.” It also announces a Spring Sales Event in which qualified lessees can get the ’18 Cherokee Trailhawk for $291 a month.
Kia’s commercial featuring Brazilian racing legend Emerson Fittipaldi comes in at No. 4; it’s been on the chart for a few weeks but still manages to score the best iSpot Attention Index (171) in the ranking, getting 71% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Chevrolet rounds out the chart with its ad that highlights first-time Chevy owners and shows how “trying something new can be exciting, empowering — downright exhilarating.” The spot also says customers can lease the ’18 Cruze LT for $169 a month or receive a $4,500 cash allowance when they purchase.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs.
1. Infiniti: Most Advanced
377,849,873 Impressions, 92.78 Attention Score, 116 Attention Index, $12,255,096 Est. TV Spend
2. Land Rover: Racing Tianmen Mountain
294,521,337 Impressions, 92.21 Attention Score, 109 Attention Index, $4,252,279 Est. TV Spend
3. Jeep: Spring Sales Event: World Comes With It
268,218,694 Impressions, 92.17 Attention Score, 109 Attention Index, $6,380,229 Est. TV Spend
4. Kia: What Every Racer Needs
242,725,920 Impressions, 97.53 Attention Score, 171 Attention Index, $2,442,747 Est. TV Spend
5. Chevrolet: Switch to a New Chevy
234,702,614 Impressions, 78.36 Attention Score, 40 Attention Index, $4,983,229 Est. TV Spend
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.