Infiniti tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings.
The week of June 17 finds Infiniti in first place with its spot for the ’19 QX50 that proclaims “luxury should be lived in.”
Chevrolet’s No.2 ad features “real families (not actors)” checking out the automaker’s assortment of utility vehicles including the Traverse, Trax and Equinox.
In its third-place spot, Kia points out that each of its vehicles comes with a 10-year, 100,000-mile (161,000 km) warranty – and during the Summer Sticker Sales Event, customers can get special financing and bonus cash on select models.
GMC takes fourth place with a commercial for the ’19 Sierra, which has a six-function MultiPro Tailgate. During GMC Truck Month, customers can get no-interest financing on most ’19 Sierra and Canyon models.
Cadillac rounds out the ranking with an ad declaring hands-free driving is a reality right now with its Super Cruise driver-assistance technology. This commercial has the best iSpot Attention Index (154) in the ranking, getting 54% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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Attention Score: 88.59
Attention Index: 78
Est. TV Spend: $2,434,237
Attention Score: 74.51
Attention Index: 35
Est. TV Spend: $349,038
Attention Score: 92.61
Attention Index: 117
Est. TV Spend: $3,420,287
Attention Score: 87.43
Attention Index: 71
Est. TV Spend: $1,577,680
Attention Score: 95.91
Attention Index: 154
Est. TV Spend: $2,599,356
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.