Chevrolet takes first place once again in iSpot.tv’s rankings of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
In its chart-topping ad for the week of Dec. 25-31, the company says it’s extending its special holiday deal through the new year, giving its employee discount to anyone buying select ’17 Malibu models.
At No.2 is Ford, with another sales event: Customers can get interest-free financing for 72 months, plus up to $1,500 cash back on select cars, trucks and SUVs. This ad has the best iSpot Attention Index (101) in the rankings, getting 1% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Kia’s holiday ad featuring music from the Trans-Siberian Orchestra takes third place. This festive, short (a mere 15 seconds) spot has been on and off the charts for weeks.
Fourth place goes to Hyundai with its ad that slipped from No.2 previously. In the commercial, the automaker promises it doesn’t care who’s been naughty or nice – everyone can get the best deals of the season.
The chart wraps up with a spot from Infiniti that celebrates the holidays in a new way: by touting the pleasure to be had running errands in the ’18 Q50.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs.
1. Chevrolet: New Year
949,964,776 Impressions, 82.75 Attention Score, 92 Attention Index, $7,520,963 Est. TV Spend
2. Ford: Year End Sales Event: Final Days of the Event
590,948,927 Impressions, 84.25 Attention Score, 101 Attention Index, $8,647,886 Est. TV Spend
3. Kia: Light Up the Holidays Sales Event: Light Show
548,854,139 Impressions, 77.24 Attention Score, 70 Attention Index, $8,836,033 Est. TV Spend
4. Hyundai: Hyundai Holiday Sales Event: Naughty or Nice
484,615,952 Impressions, 78.25 Attention Score, 73 Attention Index, $7,532,915 Est. TV Spend
5. Infiniti: Start Your Own Legacy Winter Event: Errands: 2018 Q50
468,423,493 Impressions, 77.09 Attention Score, 69 Attention Index, $5,339,194 Est. TV Spend
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.