Ford announces John Felice, vice president-U.S. Marketing, Sales and Service, is retiring after 30 years at the automaker. His retirement is effective Feb. 1.
Felice will be succeeded by Mark LaNeve, currently chief operating officer at Global Team Ford, the global advertising and marketing agency for the automaker.
LaNeve, 55, will report to Joe Hinrichs, executive vice president-The Americas, and Stephen Odell, executive vice president-Global Marketing, Sales and Service.
“John has had a long and successful career as a key leader servicing us around the world for more than 30 years,” Hinrichs says in a statement. “Among his many contributions, John led the Ford brand revitalization in the U.S., resulting in an unprecedented improvement in customer favorability, and was a strong advocate for our dealers.”
In his new role, LaNeve will be responsible for all marketing, sales, service and dealer relations in the U.S., with a focus on continuing to grow the business by building the Ford brand with innovative new digital communications and transforming the retail experience for customers.
Prior to joining Ford in 2012, LaNeve served in senior roles at Team Detroit, General Motors, Volvo and Allstate Insurance.
