For a second consecutive week, an ad for Ford’s Black Friday sales event was iSpot.tv’s most-viewed automotive commercial – generating the highest number of impressions across national broadcast and cable TV airings.
Four of the five spots for the week of Nov. 25 promoted holiday sales events, led by the Ford promotion that ran through Dec.1. It featured 20% “estimated savings” on select models, plus a chance to earn complimentary maintenance through FordPass Rewards.
At No.2 was Jeep’s commercial for its Black Friday Sales Event, offering employee pricing on certain vehicles, including the Grand Cherokee, to all customers.
In Chevrolet’s third-place ad, company spokesman Potsch Boyd thanks the “real people” who completed surveys that ultimately earned the company more J.D. Power Quality Awards across cars, trucks and SUVs than any other brand over the last four years.
This commercial has the best iSpot Attention Index (123) in the ranking, getting 23% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
The fourth-place spot proclaims “’tis the season – to mix things up in a Cadillac.” During the company’s Season’s Best Sales Event, special leasing offers are available on select ’19 XT4 models.
Finally, Honda invites viewers to unwrap the joy this holiday season with its annual “Happy Honda Days” clearance deals on certain ’19 vehicles.
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Attention Score: 78.56
Attention Index: 52
Est. TV Spend: $2,987,702
Attention Score: 79.62
Attention Index: 55
Est. TV Spend: $3,250,992
Attention Score: 91.36
Attention Index: 123
Est. TV Spend: $4,905,518
Attention Score: 83.95
Attention Index: 70
Est. TV Spend: $3,292,967
Attention Score: 76.15
Attention Index: 47
Est. TV Spend: $3,163,964
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.