Ford takes first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The No.1 ad for the week of Nov. 18 is a promotion for Ford’s Black Friday Event featuring special offers on select models including the ’19 F-150. It racked up more than 380 million TV ad impressions.
Chevrolet earns second and fifth place in the ranking.
Its No.2 ad is a thank-you to the “real people” who participated in the surveys that ultimately earned Chevy more J.D. Power Quality Awards across cars, trucks and SUVs than any other brand over the past four years. The fifth-place commercial invites customers to fall in love with a new Chevy during the company’s Black Friday Sales Event.
In third place is a spot showing Nissan’s ’20 Altima is so much fun to drive that a man decides to get behind the wheel and answer a friend’s text message in person.
Cadillac’s fourth-place spot invites viewers to mix things up in one of its vehicles this holiday season. Special offers now are available for the ’19 XT4 and XT5 models.
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Attention Score: 77.06
Attention Index: 40
Est. TV Spend: $3,396,753
Attention Score: 92.46
Attention Index: 117
Est. TV Spend: $3,041,290
Attention Score: 91.36
Attention Index: 105
Est. TV Spend: $4,508,359
Attention Score: 91.86
Attention Index: 111
Est. TV Spend: $2,921,714
Attention Score: 61.58
Attention Index: 24
Est. TV Spend: $250,443
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.