Chrysler Takes Over Fiat Distribution in Russia
Executive Summary
Fiat had to look for other ways to sell its vehicles in Russia after its former distributor, Sollers, launched a joint venture with Ford last fall.
VIENNA– Chrysler Rus, the auto maker’s national sales company in Russia, takes over distribution of Fiat cars and light-commercial vehicles in the country.
Russian auto maker Sollers was responsible for Fiat distribution between 2006 and 2011. Sollers also manufactured or assembled Fiat cars and LCVs at its plants in Naberezhnye Chelny and Elabuga.
Following the creation of a 50/50 joint venture between Sollers and Ford, which was announced in February 2011 and finalized last fall, Fiat started looking for other ways to sell its vehicles in Russia.
Fiat reported 28,254 deliveries of light vehicles last year in Russia, up 28.8% from like-2010. The Italian auto maker ranked No.20 in sales with a 1.1% market share.
Chrysler, in which Fiat holds a 58.5% stake, recorded 2,093 deliveries of Jeeps in Russia, a 158.7% year-over-year increase; 158 Dodge vehicles, down 42.1%; and 76 Chrysler products, down 57.5%.
Fiat is looking for a Russian site to construct its own plant. Reports indicate it may be located in the St. Petersburg area.
Among other models, the Jeep Grand Cherokee and an upcoming cross/utility vehicle based on Fiat-Chrysler’s global architecture known as the compact-wide platform are expected to be assembled there.
In addition, Moscow-based commercial-vehicle manufacturer Zil may build Fiat Ducato LCVs, Russia’sPrime news agency reports. Zil confirms talks are under way.
