Chevrolet holds two spots on iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads tallying the highest number of impressions across national broadcast and cable TV airings.
The No.1 ad for the week of March 25 showcases real Chevy owners (not actors) who recently have switched to the brand, and notes special savings currently are available on the ’19 Malibu. And the fourth-place commercial shows how people from all walks of life depend on the Chevy Silverado.
Nissan highlights its lineup of cars and trucks in the second-place ad and lets viewers know big savings are available on the ’19 Rogue during the Nissan Now Sales Event.
GMC puts its own spin on the “rule of three” with the third-place commercial spotlighting its Canyon, Sierra and Sierra Heavy Duty pickup models. Special deals now are available on the Sierra 1500 when financing through GM Financial, the ad points out.
The theme of the No.5 commercial is “Yes,” as a little boy asks his father lots of questions while on a family outing in their ’19 Buick Enclave. With seating for seven, a sunroof, a backup camera and more, the announcer declares the Enclave to be everything a family wants in an SUV.
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Attention Score: 71.46
Attention Index: 40
Est. TV Spend: $155,763
Attention Score: 72.74
Attention Index: 42
Est. TV Spend: $398,463
Attention Score: 87.52
Attention Index: 91
Est. TV Spend: $1,912,678
Attention Score: 69.17
Attention Index: 37
Est. TV Spend: $302,085
Attention Score: 84.91
Attention Index: 76
Est. TV Spend: $9,904,297
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.