First-time Chevrolet owners in spotlight in most-viewed ad.
Chevrolet’s first-time owners in spotlight in most-viewed ad.

Chevy Labor Day Sale Spot Most-Viewed Car Ad

The No.1 ad for the week of Sept. 3 touts Chevrolet’s Labor Day Sales Event, which offered $8,750 in savings on ’18 Silverado 1500 Crew Cab Texas Edition pickups.

Declaring “more and more people are finding themselves in a Chevy for the first time,” Chevrolet leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the most impressions across national broadcast and cable TV airings.

The No.1 ad for the week of Sept. 3 touts the brand’s Labor Day Sales Event (which ran through Sept. 10), which offered $8,750 in savings on ’18 Silverado 1500 Crew Cab Texas Edition pickups.

Lexus takes second place with a 15-second spot introducing the ES 350, ES 300h and ES 350 F Sport – products of “mastery” that, the company says, create an entirely new feeling for drivers. A second commercial for the ES series, framed as a “confession” that the model has been stolen from “everything we’ve ever mastered,” takes No.4 on the chart this week.

The third-place ad from Mitsubishi takes viewers on a test drive with rapper Harry Mack, who freestyles about all the features available in the ’18 Eclipse Cross, including a dual-pane sliding panoramic sunroof and all-wheel drive.

The No.5 commercial from Lincoln highlights the integration between the ’19 MKC and the Waze navigation app, which is seamlessly “connecting the world inside with the world outside.”

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.

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Chevrolet: Labor Day Sales Event: For the First Time

Impressions: 918,345,444

Attention Score: 86.78

Attention Index: 84

Est. TV Spend: $17,676,960

 

Lexus: Why Bother

Impressions: 310,736,438

Attention Score: 87.78

Attention Index: 90

Est. TV Spend: $3,766,840

 

Mitsubishi: Freestyle Test Drive

Impressions: 253,704,951

Attention Score: 82.57

Attention Index: 63

Est. TV Spend: $2,860,077

 

Lexus: Stolen

Impressions: 237,293,356

Attention Score: 93.35

Attention Index: 140

Est. TV Spend: $4,317,395

 

Lincoln Motor Company: Waze World

Impressions: 223,593,586

Attention Score: 91.85

Attention Index: 126

Est. TV Spend: $3,786,380


Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

 

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