Declaring “more and more people are finding themselves in a Chevy for the first time,” Chevrolet leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the most impressions across national broadcast and cable TV airings.
The No.1 ad for the week of Sept. 3 touts the brand’s Labor Day Sales Event (which ran through Sept. 10), which offered $8,750 in savings on ’18 Silverado 1500 Crew Cab Texas Edition pickups.
Lexus takes second place with a 15-second spot introducing the ES 350, ES 300h and ES 350 F Sport – products of “mastery” that, the company says, create an entirely new feeling for drivers. A second commercial for the ES series, framed as a “confession” that the model has been stolen from “everything we’ve ever mastered,” takes No.4 on the chart this week.
The third-place ad from Mitsubishi takes viewers on a test drive with rapper Harry Mack, who freestyles about all the features available in the ’18 Eclipse Cross, including a dual-pane sliding panoramic sunroof and all-wheel drive.
The No.5 commercial from Lincoln highlights the integration between the ’19 MKC and the Waze navigation app, which is seamlessly “connecting the world inside with the world outside.”
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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Chevrolet: Labor Day Sales Event: For the First Time
Impressions: 918,345,444
Attention Score: 86.78
Attention Index: 84
Est. TV Spend: $17,676,960
Impressions: 310,736,438
Attention Score: 87.78
Attention Index: 90
Est. TV Spend: $3,766,840
Mitsubishi: Freestyle Test Drive
Impressions: 253,704,951
Attention Score: 82.57
Attention Index: 63
Est. TV Spend: $2,860,077
Impressions: 237,293,356
Attention Score: 93.35
Attention Index: 140
Est. TV Spend: $4,317,395
Lincoln Motor Company: Waze World
Impressions: 223,593,586
Attention Score: 91.85
Attention Index: 126
Est. TV Spend: $3,786,380
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
