Chevrolet dumps Mazda from the No.1 spot in the weekly Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv.
Chevy’s 2-minute spot demonstrating the superiority of the ʼ16 Silverado’s steel truck bed captured an overwhelming 50.81% of the industry’s digital share of voice.
Meanwhile, the hamsters are back in Kia’s latest ad, which comes in at No.2 and has humans and animals alike playing instruments and “sharing some soul.”
The music theme continues this week with Lincoln’s third-place commercial featuring Grammy-nominated R&B artist Sharon Jones (and a cameo by actor Matthew McConaughey enjoying her singing). Fourth place goes to a Volvo spot that includes a song by indie darling Sharon Van Etten. Rounding out the chart is Mazda’s ad for the CX-9, which slips from first place to No.5.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
1. 2016 Chevrolet Silverado TV Spot, 'Steel Bed Outperforms Aluminum Bed'
50.81% Digital Share of Voice, 4.1M Earned Online Views
2. 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul'
3.97% Digital Share of Voice, 486k Earned Online Views
3. 2017 Lincoln MKZ TV Spot, 'Ensemble' Ft. Matthew McConaughey, Sharon Jones
3.80% Digital Share of Voice, 24k Earned Online Views
4. 2016 Volvo XC90 TV Spot, 'Wedding' Song by Sharon Van Etten
3.28% Digital Share of Voice, 7k Earned Online Views
5. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
2.49% Digital Share of Voice, 202k Earned Online Views