A Chevrolet spot grabs first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of Nov. 11 explains how Chevrolet has received more J.D. Power Quality Awards across cars, trucks and SUVs than any other brand over the past four years.
In Lincoln’s second-place ad promoting its Wish List Sales Event, a woman arrives home to find that her parents – and their pet goats – have arrived early for the holidays. Luckily, she’s able to take refuge in her Lincoln. This commercial has the best iSpot Attention Index (157) in the ranking, getting 57% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
At No.3, Ram Trucks proclaims it builds vehicles to serve the people who depend on them to deliver “the power to do more.” The company currently is extending its Employee Pricing Plus program to everyone.
Honda’s enduring ad focused on safety takes fourth place, showing how its vehicles can “brake before you do.” And GMC rounds out the ranking with a spot promoting the ’19 Sierra 1500 SLE Crew Cab, available now for 20% below MSRP.
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1. Chevrolet: J.D. Power Quality Awards: Packed House
Impressions: 243,569,853
Attention Score: 93.78
Attention Index: 125
Est. TV Spend: $3,313,482
2. Lincoln Motor Company: Wish List Sales Event: Goat Yoga
Impressions: 235,603,164
Attention Score: 96.38
Attention Index: 157
Est. TV Spend: $2,641,180
Impressions: 228,044,743
Attention Score: 79.14
Attention Index: 40
Est. TV Spend: $5,000,420
4. Honda: Safety Affects Everyone
Impressions: 224,686,130
Attention Score: 92.48
Attention Index: 110
Est. TV Spend: $4,632,690
5. GMC: Holidays: One for You, One for Me
Impressions: 213,966,843
Attention Score: 81.14
Attention Index: 44
Est. TV Spend: $3,168,955
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
