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'19 Escalade featured in most-viewed car ad.

Cadillac Stands Atop Most-Seen Auto Ads Chart

Cadillac’s No.1 spot for the week of July 8 promotes the Made to Move Sales Event during which customers can get special financing on the ’19 Escalade.

With over 231 million TV ad impressions, Cadillac leads iSpot.tv’s latest ranking of the most-viewed automotive commercials across national broadcast and cable TV airings.

Cadillac’s No.1 spot for the week of July 8, featuring music by French 79, promotes the Made to Move Sales Event during which customers can get special financing on the ’19 Escalade.

Second place goes to Nissan’s commercial for the ’19 Rogue, which features an Intelligent Mobility system to give drivers confidence and protection in all sorts of situations. Infiniti demonstrates that “luxury should be lived in” with its third-place ad for the QX60, while Chevrolet lets the ’19 Blazer speak for itself at No.4.

Mercedes-Benz rounds out the ranking with a heartwarming spot showing a couple adopting a shelter dog and taking it home in their GLC. This commercial has the best iSpot Attention Index (120) in the ranking, getting 20% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1. Cadillac: Made to Move Sales Event: Made for Summer 

Impressions: 231,911,796 

Attention Score: 91.57 

Attention Index: 108 

Est. TV Spend: $2,478,493

 

2. Nissan: The Moments That Matter Most 

Impressions: 183,242,384 

Attention Score: 83.84 

Attention Index: 57 

Est. TV Spend: $4,182,591

 

3. Infiniti: Infiniti + Summer Sales Event: Summer Nights 

Impressions: 181,078,184 

Attention Score: 88.05 

Attention Index: 77 

Est. TV Spend: $2,249,047

 

4. Chevrolet: Speaks for Itself 

Impressions: 165,195,505 

Attention Score: 84.37 

Attention Index: 59 

Est. TV Spend: $3,350,516

 

5. Mercedes-Benz: Summer Event: Rescue 

Impressions: 163,449,382 

Attention Score: 92.62 

Attention Index: 120 

Est. TV Spend: $2,418,642


Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.




 

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