With over 231 million TV ad impressions, Cadillac leads iSpot.tv’s latest ranking of the most-viewed automotive commercials across national broadcast and cable TV airings.
Cadillac’s No.1 spot for the week of July 8, featuring music by French 79, promotes the Made to Move Sales Event during which customers can get special financing on the ’19 Escalade.
Second place goes to Nissan’s commercial for the ’19 Rogue, which features an Intelligent Mobility system to give drivers confidence and protection in all sorts of situations. Infiniti demonstrates that “luxury should be lived in” with its third-place ad for the QX60, while Chevrolet lets the ’19 Blazer speak for itself at No.4.
Mercedes-Benz rounds out the ranking with a heartwarming spot showing a couple adopting a shelter dog and taking it home in their GLC. This commercial has the best iSpot Attention Index (120) in the ranking, getting 20% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Attention Score: 91.57
Attention Index: 108
Est. TV Spend: $2,478,493
Attention Score: 83.84
Attention Index: 57
Est. TV Spend: $4,182,591
Attention Score: 88.05
Attention Index: 77
Est. TV Spend: $2,249,047
Attention Score: 84.37
Attention Index: 59
Est. TV Spend: $3,350,516
Attention Score: 92.62
Attention Index: 120
Est. TV Spend: $2,418,642
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.