Cadillac tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads gathering the highest number of impressions across national broadcast and cable TV airings.
In its first-place spot for the week of April 15, Cadillac encourages people to move up to next-gen connectivity and advanced safety with the XT5, XT4 and Escalade models. And for a limited time, the announcer notes, qualified customers can get special lease opportunities on the ’19 XT4.
A whimsical ad for the ’19 Mazda3 Hatchback takes second place, while Chevrolet shows up at both No.3 and No.4 on the chart. The third-place commercial features real Chevy owners explaining why they switched from other auto brands, while the fourth-place ad promotes discounts on the ’19 Silverado during the company’s Truck Month.
Subaru closes out the rankings with a spot for the ’19 Ascent that focuses on its three rows of seating. This ad has the best iSpot Attention Index (153) in the ranking, getting 53% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
(click on blue links for videos)
Attention Score: 85.11
Attention Index: 64
Est. TV Spend: $3,204,632
Attention Score: 93.17
Attention Index: 128
Est. TV Spend: $8,299,832
Attention Score: 76.93
Attention Index: 41
Est. TV Spend: $373,854
Attention Score: 76.78
Attention Index: 41
Est. TV Spend: $277,894
Attention Score: 95.58
Attention Index: 153
Est. TV Spend: $3,558,878
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.