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Top-ranked Chevy Equinox ad titled “Everyone’s Excited.”
Top-ranked Chevy Equinox ad titled “Everyone’s Excited.”

Black Friday Sales Top Most-Seen Auto Ads Chart

Chevrolet’s first-place spot for the week of Nov. 19 promotes special financing for the ’19 Equinox, while GMC’s No. 2 ad offers a financing deal on ’18 Yukon/XL models.

Chevrolet is No.1 in’s latest ranking of the five most-viewed automotive commercials – the ads that have grabbed the highest number of impressions across national broadcast and cable TV airings – with one of the four ads touting Black Friday sales events.

Chevrolet’s first-place spot for the week of Nov. 19 promotes special financing for the ’19 Equinox, while GMC’s No.2 ad offers a financing deal on ’18 Yukon/XL models.

Third place goes to Nissan with a commercial highlighting deals including a $149/month lease for the ’18 Rogue or a $229/month lease for the ’18 Pathfinder, plus $500 holiday bonus cash.

Buick suggests the perfect gift for the person who loves to tailgate: a new ’18 Encore offering plenty of trunk space and available with a $5,500 total-value offer through GM Financial.

Finally, Lincoln expresses a timeless holiday sentiment in the fifth spot on the chart: “The greatest wish of all is one that brings us together.” With the Wish List Sales Event, customers can get $1,000 trade-assist cash on select Lincoln vehicles. is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.

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1. Chevrolet: Black Friday Sales Event: Everyone's Excited

Impressions: 720,397,405

Attention Score: 73.79

Attention Index: 48

Est. TV Spend: $10,090,337

2. GMC: Black Friday Event: One for You, One for Me

Impressions: 490,598,217

Attention Score: 84.81

Attention Index: 83

Est. TV Spend: $4,730,246

3. Nissan: Get Both

Impressions: 334,252,844

Attention Score: 76.29

Attention Index: 53

Est. TV Spend: $784,207

4. Buick: Fireside Chat: Tailgate

Impressions: 319,579,924

Attention Score: 81.77

Attention Index: 69

Est. TV Spend: $3,113,368

5. Lincoln Motor Company: A Dog's Wish

Impressions: 308,417,596

Attention Score: 85.43

Attention Index: 87

Est. TV Spend: $3,706,991

Data provided by, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


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