According to Ace Metrix Creative Assessment survey data from iSpot, the Jeep commercial garnered 6.4% more attention than the norm for auto ads in the past 90 days, and was 6.8% more likeable.
The new site is closer to Southern California technology centers and creates a recruiting opportunity with its proximity to leading universities and design schools. The region also is a center for graphic design and gaming, which are playing a...
It has been a challenging year for Mexican automakers tasked with implementing requirements of the year-old U.S.-Mexico-Canada Trade Agreement, including minimum-wage provisions.
