Chevrolet’s ad highlighting its fleet of electric vehicles takes first place for TV ad impressions for the second week in a row, per data from iSpot.tv.
Impressions for the ad had a 37.8% week-over-week increase, driven in part by airings during MLB games as well as an uptick in NFL airings. According to an iSpot Ace Metrix survey, the ad had the highest Brand Match rating in the ranking: 82%, referring to the percentage of surveyed viewers who remembered it was a Chevrolet ad after watching it.
Subaru also retains its chart position from last week, again taking second place with a spot promoting the brand’s “National Make a Dog’s Day” initiative. The Voice and college football were among the programming during which the ad appeared.
Jeep owns two spots on the ranking, with combined impressions totaling over 371 million.
Its third-place ad for the Grand Wagoneer evokes a relaxed, ethereal feel with music from Ruelle. Estimated ad spend nearly doubled for this spot compared to last week, with impressions up 40% week-over-week. The fourth-place spot from Jeep highlights the new Grand Cherokee in adventuresome locations, declaring that it’s “made for what you’re made of.”
Sports and news programming were top drivers of impression counts for both Jeep ads.
Dodge rounds out the ranking with a departure from the other commercials: Instead of sweeping location shots, the spot goes high-octane with real footage from real people. Viewers responded well, with 27% citing the visual scenes as the single best thing about the ad, per Ace Metrix survey respondents.
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Interruption Rate: 3.24%
Attention Index: 103
Est. TV Spend: $4,876,804
Interruption Rate: 3.33%
Attention Index: 91
Est. TV Spend: $1,859,564
Interruption Rate: 2.16%
Attention Index: 107
Est. TV Spend: $2,918,193
Interruption Rate: 2.29%
Attention Index: 105
Est. TV Spend: $2,952,218
Interruption Rate: 2.46%
Attention Index: 96
Est. TV Spend: $1,026,159
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.