For the second straight week, a Subaru spot leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the most impressions across national broadcast and cable TV airings.
The No.1 ad for the week of Jan. 11 features a Subaru Crosstrek and a woman and her granddaughter creating memories on a road trip. Right now, the brand is offering special financing on select models.
Lincoln’s second-place ad states that an extremely cold place, such as the Kenai Mountains in Alaska, calls for an extremely comfortable cabin, which the Corsair delivers.
At No.3, a man deftly navigates mountainous terrain in the Chevrolet Silverado Trail Boss. With a 2-in. (51-mm) lift, special shocks and dual exhaust, the last thing you’ll need, an announcer proclaims, is a road.
Chevy also takes fourth place in the ranking with a commercial showing how its various models make the journey of life “just better.”
Lexus rounds out the list with its spot for the ’21 IS, a sports sedan that an announcer says could become an “obsession.”
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Interruption Rate: 2.95%
Attention Index: 96
Est. TV Spend: $5,245,670
Interruption Rate: 2.98%
Attention Index: 108
Est. TV Spend: $7,564,657
Interruption Rate: 2.37%
Attention Index: 114
Est. TV Spend: $10,775,881
Interruption Rate: 2.06%
Attention Index: 125
Est. TV Spend: $8,644,031
Interruption Rate: 2.60%
Attention Index: 95
Est. TV Spend: $4,317,308
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.