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Subaru Again Leads Most-Seen Auto Ads Chart

The No.1 ad for the week of Jan. 11 features a Subaru Crosstrek and a woman and her granddaughter creating memories on a road trip.

For the second straight week, a Subaru spot leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the most impressions across national broadcast and cable TV airings.

The No.1 ad for the week of Jan. 11 features a Subaru Crosstrek and a woman and her granddaughter creating memories on a road trip. Right now, the brand is offering special financing on select models.

Lincoln’s second-place ad states that an extremely cold place, such as the Kenai Mountains in Alaska, calls for an extremely comfortable cabin, which the Corsair delivers.

At No.3, a man deftly navigates mountainous terrain in the Chevrolet Silverado Trail Boss. With a 2-in. (51-mm) lift, special shocks and dual exhaust, the last thing you’ll need, an announcer proclaims, is a road.

Chevy also takes fourth place in the ranking with a commercial showing how its various models make the journey of life “just better.”

Lexus rounds out the list with its spot for the ’21 IS, a sports sedan that an announcer says could become an “obsession.”

 

(click on blue links for videos)

 

1. Subaru: Girls' Trip

Impressions: 386,744,255

Interruption Rate: 2.95%

Attention Index: 96

Est. TV Spend: $5,245,670

 

2. Lincoln Motor Company: Comfort in the Extreme: Cold 

Impressions: 281,658,180

Interruption Rate: 2.98%

Attention Index: 108

Est. TV Spend: $7,564,657

 

3. Chevrolet: Last Thing 

Impressions: 252,343,281

Interruption Rate: 2.37%

Attention Index: 114

Est. TV Spend: $10,775,881

 

4. Chevrolet: Just Better

Impressions: 221,983,897

Interruption Rate: 2.06%

Attention Index: 125

Est. TV Spend: $8,644,031

 

5. Lexus: Names

Impressions: 220,352,280

Interruption Rate: 2.60%

Attention Index: 95

Est. TV Spend: $4,317,308


 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

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