Nissan’s “Electric Cars for Electric Drivers” tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Automakers kicked off the new year with a new slate of ads that refreshed the list for the week of Jan. 3.
Nissan is the big spender of the week, with the bulk of its estimated budget focusing on sports programming – specifically NFL and NBA games. Viewers responded well to the EV message, according to iSpot’s Ace Metrix survey data, giving it the highest marks for inspiring “change,” at 8.6% above the industry average.
Lexus follows with the next two spots: “Get Ahead” and “Hustle.” The latter certainly captured viewers’ attention with its multiscreen format and surprise ending. Ace Metrix viewers called the ad “arresting,” with one survey respondent commenting, “Loved the twist!”
Subaru rounds out the list with two spots of its own: “Well Adventured” and “Share the Love Event: Thank You.” The “Well Adventured” ad takes the fan-favorite award for the week in Ace Metrix results, scoring 8.2% higher than the industry norm in “attention,” 7.4% higher in “likeability” and 9.4% higher in “relevance.”
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Nissan: Electric Cars for Electric Drivers
Impressions: 281,380,132
Interruption Rate: 2.32%
Attention Index: 98
Est. TV Spend: $7,171,182
Impressions: 225,899,636
Interruption Rate: 1.79%
Attention Index: 103
Est. TV Spend: $3,606,403
Impressions: 169,085,161
Interruption Rate: 2.31%
Attention Index: 103
Est. TV Spend: $3,486,573
Impressions: 138,191,967
Interruption Rate: 2.09%
Attention Index: 111
Est. TV Spend: $1.094,142
Subaru: Share the Love Event: Thank You
Impressions: 132,606,503
Interruption Rate: 2.48%
Attention Index: 98
Est. TV Spend: $1,242,536
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
*Ace Metrix auto industry norms data measured over the last 90 days.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
