A Nissan spot for the ’21 Rogue claims first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials, generating the highest number of impressions across national broadcast and cable TV airings.
In the top ad for the week of Nov. 30, a family debates what kind of drive mode they’re in the mood for: snow, off-road or chill. They settle for chill, and the father sits back and relaxes using the Rogue’s ProPILOT Assist with Navi-link.
At No.2, a woman jumps into a Toyota Venza to search for her escaped dog. With standard all-wheel drive and other amenities, Toyota says the model has “everything you need when you need it most.”
The third-place ad from Kia highlights its new lineup of vehicles with advanced technology and safety features, helping you to not just cope with winter, but “command it.”
Jeep’s fourth-place spot follows a nurse’s journey from her hospital to “where she belongs.” Right now, customers can get employee pricing on the ’20 Grand Cherokee during the brand’s Big Finish 2020 event.
Mazda rounds out the ranking with its enduring spot for the CX-30 that urges viewers to seize the moment this holiday season. Special financing deals are available on select models during Mazda’s Season of Inspiration Sales Event.
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1. Nissan: Put It in Chill Mode
Impressions: 199,742,034
Interruption Rate: 1.73%
Attention Index: 112
Est. TV Spend: $3,590,610
Impressions: 191,972,842
Interruption Rate: 1.81%
Attention Index: 121
Est. TV Spend: $5,465,569
3. Kia: Command the Season: Command Winter
Impressions: 182,233,638
Interruption Rate: 3.47%
Attention Index: 82
Est. TV Spend: $5,094,451
4. Jeep: Big Finish 2020: Hero's Journey
Impressions: 178,810,793
Interruption Rate: 3.16%
Attention Index: 93
Est. TV Spend: $5,452,622
5. Mazda: Season of Inspiration: Holidays: Seize the Moment
Impressions: 160,236,403
Interruption Rate: 2.81%
Attention Index: 97
Est. TV Spend: $2,930,535
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
