Nissan once again captures first place in iSpot.tv’s ranking of the most-viewed automotive commercials — the ads that have made the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of Sept. 28 spotlights the ’20 Altima, which has available features such as a remote-start VC-Turbo 4-cyl. engine and lane-departure warning.
Acura’s second-place ad for the ’21 TLX is a blend of old-timey cinema and modern technology as a man literally falls into the vehicle and discovers its many features while a rendition of “Blow a Fuse” by Betty Hutton plays in the background.
At No.3 is Lincoln’s spot for the ’20 Corsair featuring musician Cas Haley, who declares that you should “eliminate who you are not, first, and you’re gonna find yourself where you need to be.”
Fourth place goes to Toyota’s commercial for the Venza, which, the brand says, has “everything you need when you need it most.” This ad performed 16% better than the norm for auto ads when it came to viewer attention.
Chevrolet rounds out the ranking with its spot for the ’21 Trailblazer that offers an inspiring message about seeking adventure.
Impressions: 285,270,974
Completion Rate: 97.60
Est. TV Spend: $6,697,871
Impressions: 249,082,573
Completion Rate: 97.68
Est. TV Spend: $5,702,562
3. Lincoln Motor Company: Limitations
Impressions: 182,008,830
Completion Rate: 96.86
Est. TV Spend: $4,766,269
Impressions: 145,196,245
Completion Rate: 98.13
Est. TV Spend: $4,245,074
5. Chevrolet: Middle of Nowhere
Impressions: 118,175,507
Completion Rate: 97.73
Est. TV Spend: $3,836,503
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
