A Nissan ad is iSpot.tv’s most-watched automotive commercial for a fourth consecutive week, generating the highest number of impressions across national broadcast and cable TV airings.
The leading ad for the week of July 6 features actress Brie Larson navigating the ’20 Sentra through a city, making use of the rear automatic braking and Nissan Intelligent Mobility.
The No. 2 commercial from Mazda invites viewers to “say hello to the world again.” During Mazda’s Rediscover the Road Event, special deals – such as zero-percent financing for up to 60 months and no payments for 90 days – are available on select models.
Hyundai’s third-place ad says it has more 2020 Insurance Institute for Highway Safety Top Safety awards than other brands, and puts the spotlight on the ’20 Tucson, which can “help protect the ones you love – and the ones they love.” This spot has the best iSpot Attention Score in the ranking (97.31) and recorded 61% fewer interruptions than the average auto ad.
Ford takes fourth place with an ad about helping America “get back to it.” With the Ford Promise, buyers can finance a new or used vehicle through Ford Credit, and if a job loss occurs, it can be returned for up to one year from the purchase date. The automaker also is offering no-interest financing for 72 months across its lineup.
Infiniti rounds out the ranking with an acknowledgement that while this summer may be different, there are still places to go and things to do. The automaker urges viewers to seize the season with special Summer Event offers on the ’20 QX50.
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1. Nissan: Refuse to Compromise
Impressions: 259,514,958
Attention Score: 94.13
Est. TV Spend: $5,404,858
2. Mazda: Rediscover the Road Event: Rediscover the Road
Impressions: 207,116,106
Attention Score: 96.61
Est. TV Spend: $2,866,111
Impressions: 199,581,409
Attention Score: 97.31
Est. TV Spend: $2,751,934
Impressions: 172,151,020
Attention Score: 91.79
Est. TV Spend: $1,948,453
Impressions: 155,231,738
Attention Score: 93.92
Est. TV Spend: $1,209,961
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
