Nissan’s ad featuring actress Brie Larson takes No.1 for the third week in a row in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The first-place ad for the week of May 3 features a selection of Nissan models driven through a variety of terrains, from city streets to rugged mountains. According to an iSpot Ace Metrix survey, this spot scored above the norm for the auto industry for attention, likability and consumer desire.
A commercial for the ’21 Subaru Crosstrek takes second place. A rainstorm hits as a brother and sister drive to a wedding, and they encounter a washed-out road. On the alternative route, the pair discovers a lost cat, which they stop to save. Per Ace Metrix, this spot scored above the auto industry average for likeability and product relevance.
The No.3 spot also belongs to Subaru. The Barkley dog family is driving their Forester on a highway when they encounter a big truck, also with a canine at the wheel. The puppy in the backseat of the Forester makes the universal signal to honk, and the truck driver obliges. The furry family resonated with viewers: 44% of respondents to an Ace Metrix survey said the characters were the single best thing about the spot.
Toyota is getting into the summer spirit with its fourth-place ad detailing how its various models can support any type of sport that suits your fancy. And right now, every new Toyota comes with a no-cost ToyotaCare maintenance plan for two years or 25,000 miles (40,250 km), whichever comes first.
Hyundai rounds out the ranking with a spot jam-packed with celebrities including Jason Bateman, Mindy Kaling and Kawhi Leonard questioning everything from the meaning of wasted time to why quicksand isn’t quick. According to Ace Metrix, this spot scored above the auto norm for likability and product relevance, and 40% of survey respondents said the characters were the single best thing.
One viewer noted, “I love the whole cast of this commercial, especially Jason Bateman. It really made me happy.”
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Impressions: 252,879,138
Interruption Rate: 1.77%
Attention Index: 105
Est. TV Spend: $1,572,037
Impressions: 198,933,031
Interruption Rate: 2.55%
Attention Index: 105
Est. TV Spend: $1,776,784
Impressions: 195,420,061
Interruption Rate: 2.63%
Attention Index: 106
Est. TV Spend: $1,723,319
4. Toyota: Summer Starts Here: Sports
Impressions: 192,794,097
Interruption Rate: 2.25%
Attention Index: 97
Est. TV Spend: $1,337,521
5. Hyundai: Question Everything
Impressions: 181,843,738
Interruption Rate: 2.11%
Attention Index: 111
Est. TV Spend: $1,753,317
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
