Mazda claims first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Mazda’s first-place commercial for the CX-30 invites viewers to seize the moment, even if that means hauling snow from the mountains to a front yard to build a snowman. During the brand’s Season of Inspiration Sales Event, customers can get 0.9% APR for up to 60 months and no payments for 90 days on select models.
For the second week in a row, Chevrolet has three of the five most-seen ads: second, third and fifth.
In the No.2 ad, friends go off-road in the ’21 Trailblazer, searching for the best remote location for outdoor adventures. The third-place commercial showcases multiple models in diverse situations, stating Chevy makes “life’s journey just better.” And the No.5 spot uses historical footage from 1935 through present day to celebrate the legacy of Chevy SUVs.
Nissan takes fourth place with a commercial for the all-new ’21 Rogue. In it, a family drives around town pondering different activity ideas and showing off the model’s various drive modes. In the end, they settle on a drive-in movie and park right next to actress Brie Larson, in her own Nissan. This ad performed 16% better than the norm for auto ads when it came to holding viewer attention.
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1. Mazda: Season of Inspiration: Holidays: Seize the Moment
Impressions: 357,503,955
Completion Rate: 97.37
Est. TV Spend: $6,987,863
2. Chevrolet: Middle of Nowhere
Impressions: 257,913,448
Completion Rate: 97.32
Est. TV Spend: $3,689,789
Impressions: 203,735,896
Completion Rate: 96.91
Est. TV Spend: $2,363,427
Impressions: 186,133,142
Completion Rate: 97.53
Est. TV Spend: $4,288,862
Impressions: 181,528,874
Completion Rate: 97.54
Est. TV Spend: $3,483,364
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
