Lincoln claims the top spot in iSpot.tv’s ranking of the most-viewed automotive commercials — the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
With over 366 million TV ad impressions, Lincoln’s spot for the ’20 Corsair featuring Cas Haley takes first place for the week of Oct. 5. In it, the singer-songwriter acknowledges that knowing who you are is hard but advises us to “eliminate who you are not, first.”
At No.2 is Acura’s cinematic spot for the ’21 TLX set to a rendition of “Blow a Fuse” by Betty Hutton. Black-and-white footage blends with color in this ad that shows a man tumbling into the vehicle and being delighted by its features.
Nissan takes third place with a commercial for the ’20 Altima, highlighting available features such as a VC-turbo 4-cyl. engine with remote start and lane-departure warning.
In the fourth-place ad, a mischievous dog hides the keys to a couple’s ’21 Hyundai Elantra. Luckily, thanks to the Elantra’s digital key system, they can unlock their car with a smartphone and be on their way. This ad performed 27% better than the norm for auto ads when it came to holding viewer attention.
Audi rounds out the ranking with a spot about how we all see the world in different ways, with the brand declaring “the future of electric mobility is here.”
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1. Lincoln Motor Company: Limitations
Impressions: 366,445,291
Completion Rate: 96.69
Est. TV Spend: $10,232,136
Impressions: 227,416,714
Completion Rate: 98.06
Est. TV Spend: $4,939,142
Impressions: 222,553,003
Completion Rate: 97.45
Est. TV Spend: $5,263,784
Impressions: 185,888,112
Completion Rate: 98.09
Est. TV Spend: $5,522,246
5. Audi: Future is an Attitude
Impressions: 159,531,836
Completion Rate: 97.36
Est. TV Spend: $3,844,268
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
