Kia moves up to first place from third in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The No.1 ad for the week of Dec. 7 promotes Kia’s new lineup of vehicles that are well-equipped for blustery winter conditions. Right now, customers can get special lease deals on the ’21 K5 GT-Line.
In Toyota’s second-place ad, a little girl makes ornaments by hand and her mother repeatedly drives her to the mailbox in their Highlander. As she goes to mail the final one for the holidays, she’s surprised by her father, who’s been serving in the military and has returned home.
At No.3: As a family cruises in their ’21 Nissan Rogue, the dad suggests switching to snow or off-road mode, both of which are vetoed by mom and the kids. Instead, they settle for “chill” mode with help from the model’s ProPILOT Assist with Navi-link.
A swarm of Santas descends on a Ford dealership in the fourth-place commercial, eager to take advantage of the brand’s Built for the Holidays Sales Event, which offers special financing and cash-back deals on select models.
Lincoln rounds out the ranking with a spot demonstrating the power of sanctuary – especially for a busy mom during holiday chaos. During the Lincoln Wish List Sales Event, special financing deals are available on select ’20 and ’21 models.
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Interruption Rate: 2.84%
Attention Index: 91
Est. TV Spend: $4,365,816
Interruption Rate: 2.84%
Attention Index: 123
Est. TV Spend: $6,453,055
Interruption Rate: 1.69%
Attention Index: 116
Est. TV Spend: $2,805,327
Interruption Rate: 2.63%
Attention Index: 120
Est. TV Spend: $3,800,522
Interruption Rate: 3.20%
Attention Index: 104
Est. TV Spend: $2,879,529
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.