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Jeep commercial generated 26% more impressions than second-place ad.

Jeep Enters 2021 With Most-Seen Auto Ad

The top ad for the week of Dec. 28 proclaims Jeep is “more than a legendary SUV brand – it’s a community.”

Jeep claims the top spot in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

The top ad for the week of Dec. 28 proclaims Jeep is “more than a legendary SUV brand – it’s a community.” In the second-place spot, a family just returning home from a holiday vacation rushes back out the door to a Toyota dealership to take advantage of special deals on select Camry models.

At No.3: Kia’s commercial promoting a new lineup of vehicles that are well-equipped for blustery winter conditions. Fourth place goes to Hyundai’s ad showcasing the ’21 Santa Fe’s HTRAC All-Wheel Drive, which helps families go off-road whenever the need strikes – for example, when a dad suddenly craves artisanal beef jerky.

Subaru rounds out the ranking with a spot that strikes a positive note, illustrating how the automaker and its dealers support charities including ASPCA, Make-A-Wish Foundation, Meals on Wheels and the National Parks Foundation through the Subaru Share the Love Event.

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1. Jeep: Big Finish 2020: One of Our Own: Driving Home

Impressions: 257,308,310

Interruption Rate: 3.44%

Attention Index: 70

Est. TV Spend: $6,617,151

 

2. Toyota: Toyotathon: Back Home

Impressions: 204,593,106

Interruption Rate: 3.97%

Attention Index: 75

Est. TV Spend: $4,309,074

 

3. Kia: Command the Season: Command Winter

Impressions: 185,945,902

Interruption Rate: 3.04%

Attention Index: 82

Est. TV Spend: $4,760,131

 

4. Hyundai: Beef Jerky

Impressions: 180,805,509

Interruption Rate: 1.99%

Attention Index: 123

Est. TV Spend: $4,756,370

 

5. Subaru: Share the Love Event: Faces of Love

Impressions: 169,751,117

Interruption Rate: 2.83%

Attention Index: 99

Est. TV Spend: $3,111,055


 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


 

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