Jeep claims first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
In its chart-topping spot for the week of July 27, Jeep asks, “When was the last time you really looked out the window?” The brand encourages viewers to take a moment to discover the beauty all around. During the Jeep Summer Clearance Event, current lessees can upgrade to the ’20 Grand Cherokee for $269 a month.
For the second week in a row, Hyundai owns the No.2 chart position. The ad touts the brand’s numerous IIHS Top Safety awards and says feeling safe is better in a Tucson. This spot has the best iSpot Attention Score in the ranking (96.65) and received 63% fewer interruptions than the average auto ad.
In third place is Nissan’s enduring spot starring actress Brie Larson and highlighting the ’20 Sentra’s multiple standard safety features, including rear automatic braking and Nissan Intelligent Mobility.
In the fourth-ranked ad, Subaru shares its love for pets: As part of its “love promise,” the company and its retailers not only host adoption events but also have donated $28 million to animal shelters, helping over 230,000 pets so far.
Infiniti rounds out the ranking with a commercial acknowledging that while this summer is different from those past, there are still fun times to be had. During the Infiniti Summer Event, special deals are available on select models, and customers can experience “Infiniti Now” – service, test drives, purchase and leasing that “comes to you.”
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1. Jeep: Summer Clearance Event: Awakening
Impressions: 304,100,199
Attention Score: 90.30
Est. TV Spend: $3,510,498
Impressions: 280,496,900
Attention Score: 96.65
Est. TV Spend: $4,227,620
3. Nissan: Refuse to Compromise
Impressions: 220,678,633
Attention Score: 95.07
Est. TV Spend: $3,755,573
Impressions: 193,777,013
Attention Score: 92.76
Est. TV Spend: $2,521,468
5. Infiniti: Summer Event: Places to Go
Impressions: 190,694,031
Attention Score: 91.14
Est. TV Spend: $1,179,914
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
