Jeep takes first place in iSpot.tv’s ranking of the most-viewed automotive commercials, garnering the most impressions across national broadcast and cable TV airings.
In the top ad for the week of July 13, Jeep asks viewers about the last time they really looked out the window to see “the world flashing past, still yet to explore.” During Jeep’s Summer Clearance Event, incentives such as zero-percent financing for 72 months and no monthly payments for 90 days are available on select ’20 models.
The No.2 commercial from Hyundai touts the brand’s multiple 2020 IIHS Top Safety Awards and claims feeling safe “is better in a Hyundai Tucson.” This spot has the best iSpot Attention Score in the ranking (97.39) and received 71% fewer interruptions than the average auto ad.
Nissan’s enduring spot featuring actress Brie Larson, coming off four straight weeks atop the ranking, slips to third place this time. In it, Larson shows off the ’20 Sentra’s features, including rear automatic braking and Nissan Intelligent Mobility.
At No.4 is Infiniti’s ad inviting viewers to experience “Infiniti Now” – service, test drives, purchase and leasing that “comes to you.” During the brand’s Summer Event, special deals are available on the ’20 QX60.
And finally, in Mercedes-Benz’s fifth-place commercial, a couple enjoys a virtual tour, instructing the salesman on what to show them next. During the brand’s Summer Event, a special leasing offer is available for the ’20 GLB 250 through Aug. 31.
(click on blue links for videos)
1. Jeep: Summer Clearance Event: Awakening
Impressions: 296,461,599
Attention Score: 91.31
Est. TV Spend: $3,664,318
Impressions: 230,910,874
Attention Score: 97.39
Est. TV Spend: $2,348,472
3. Nissan: Refuse to Compromise
Impressions: 206,142,893
Attention Score: 94.24
Est. TV Spend: $3,679,192
Impressions: 179,929,622
Attention Score: 92.98
Est. TV Spend: $1,287,082
5. Mercedes-Benz: Virtual Tour
Impressions: 173,550,919
Attention Score: 89.15
Est. TV Spend: $1,890,579
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
