A Hyundai spot leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The first-place ad for the week of March 15 promotes Hyundai’s Spring Upgrade Sales Event, which offers customers zero-percent APR financing on select vehicles for 60 months, plus no payments for 90 days.
At No.2: Nissan’s energetic commercial for the ’21 Kicks, featuring music by C.U.T. According to an iSpot Ace Metrix survey, this ad performed above the auto industry norm for attention, and 21% of viewers thought the music was the single best thing about it. Brand recognition for Nissan came in at 86% (meaning viewers overwhelmingly remembered it was a Nissan ad after watching it).
Third place goes to Land Rover’s spot showcasing various models in action across different terrains, while the narrator encourages drivers to get out there and explore. Per Ace Metrix, the ad performed above average for the auto industry for watchability, product desire and relevance. Viewers considered it “cinematic” and “upscale,” and 18% of survey respondents considered the brand the single best thing about the spot.
In the fourth-place ad, Lincoln declares “an extremely cold place calls for an extremely comfortable cabin” – something the automaker’s utility vehicles, such as the Corsair CUV, can provide.
Chevrolet rounds out the ranking with a spot highlighting its models including the Bolt EV, assuring viewers that Chevy vehicles can make “life’s journey just better.”
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1. Hyundai: The Upgrade You've Been Looking For
Impressions: 274,771,821
Interruption Rate: 1.84%
Attention Index: 107
Est. TV Spend: $1,563,559
2. Nissan: Limitless Possibilities
Impressions: 255,258,890
Interruption Rate: 2.59%
Attention Index: 99
Est. TV Spend: $2,140,167
3. Land Rover: Adventure Is Calling
Impressions: 211,376,454
Interruption Rate: 2.23%
Attention Index: 109
Est. TV Spend: $1,272,681
4. Lincoln Motor Company: Comfort in the Extreme: Cold
Impressions: 186,610,897
Interruption Rate: 2.89%
Attention Index: 90
Est. TV Spend: $1,509,474
Impressions: 170,850,072
Interruption Rate: 2.19%
Attention Index: 99
Est. TV Spend: $956,941
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
