For the second week in a row, Hyundai leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Hyundai’s first-place ad for the week of March 22 suggests it’s the perfect season for a new vehicle. During the brand’s Spring Upgrade Sales Event, special deals are available on models including the ’21 Santa Fe.
Second place goes to a Mazda spot for the ’21 CX-30 Turbo with all-wheel drive and Skyactiv-G technology. According to an iSpot Ace Metrix survey, viewers found the ad to be “cinematic” and “soothing,” with 37% of respondents considering the visual scenes the best thing about it.
Chevrolet moves up from fifth to third place this time around with a commercial professing that its vehicles, including the Bolt EV, make “life’s journey just better.”
The final two spots belong to Subaru; both promote its A Lot to Love Event, featuring zero-percent financing for 63 months on select models.
The fourth-place ad, highlighting the adventurous nature of the Subaru Forester, follows a couple’s first trip in their new vehicle.
The No.5 commercial focuses on safety and shares how the Subaru Outback was a 2020 IIHS Top Safety Pick+. According to Ace Metrix, this ad performed above the norm for the auto industry across multiple aspects including attention, information and watchability. Of the surveyed viewers, 27% considered the message the single best thing about the ad.
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1. Hyundai: Spring Upgrade Sales Event: The Upgrade You've Been Looking For
Impressions: 319,769,874
Interruption Rate: 2.21%
Attention Index: 92
Est. TV Spend: $2,264,457
2. Mazda: More Power for Your Pursuit
Impressions: 216,836,013
Interruption Rate: 3.09%
Attention Index: 83
Est. TV Spend: $1,738,753
Impressions: 199,805,684
Interruption Rate: 2.20%
Attention Index: 92
Est. TV Spend: $1,152,955
4. Subaru: A Lot to Love Event: Call of the Road
Impressions: 148,852,823
Interruption Rate: 2.78%
Attention Index: 97
Est. TV Spend: $2,718,475
5. Subaru: A Lot to Love Event: Moment of Silence
Impressions: 146,399,453
Interruption Rate: 2.69%
Attention Index: 93
Est. TV Spend: $2,489,497
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
