Chevrolet claims the top spot in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the most impressions across national broadcast and cable TV airings.
In the first-place ad for the week of July 20, the General Motors brand encourages viewers to “find your sense of wander” (the spelling of the last word is intentional). During the automaker’s Open Road Sales Event, special deals are available for select models, including the ’20 Trax.
At No.2: Hyundai spotlights safety, with the brand saying it’s received more 2020 IIHS Top Safety awards than Honda or Toyota, and proclaiming the ’20 Tucson helps “protect the ones you love – and the ones they love.” This spot has the best iSpot Attention Score in the ranking (97.04) and received 67% fewer interruptions than the average auto ad.
Mazda’s third-place commercial follows a family’s road trip into the mountains to catch fireflies. The brand invites people to “say hello to the world again” during its Rediscover the Road Event, with special offers on select models.
Fourth place goes to Nissan’s high-energy spot starring actress Brie Larson, who shows off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility while zooming along city streets.
Toyota rounds out the ranking with a tribute to baseball legend Jim Robinson of the Kansas City Monarchs. As Robinson and his family members embark on a trip down memory lane, the spot shows off features of the ’20 Highlander including the navigation system and JBL speakers.
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Attention Score: 76.44
Est. TV Spend: $1,938,657
Attention Score: 97.04
Est. TV Spend: $3,651,837
Attention Score: 96.46
Est. TV Spend: $3,169,895
Attention Score: 94.38
Est. TV Spend: $4,022,241
Attention Score: 92.57
Est. TV Spend: $3,887,465
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.