Chevrolet claims first, second and fourth place on iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The No.1 commercial for the week of Nov. 2 highlights a variety of the brand’s models being used by people from all walks of life. This spot performed 10% better than the norm for auto ads when it came to holding viewer attention.
Chevy’s second-place ad follows adventurers as they explore in the ’21 Trailblazer, searching for the best middle-of-nowhere spot for outdoor activities. The brand’s No.4 commercial takes a different approach, using historical film footage to celebrate the legacy of Chevy SUVs, which first hit the market in 1935.
Third place goes to Hyundai’s promotion of the ’20 Tucson. Hyundai notes that as a brand, it’s earned more 2020 IIHS Top Safety Awards than competing automakers.
Audi rounds out the ranking with the first holiday-related spot to make an appearance on our charts this fall. During the Season of Audi Sales Event, special offers are available on a variety of models that will “add some thrill to your wish list.”
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Impressions: 273,256,028
Completion Rate: 97.06
Est. TV Spend: $2,551,762
2. Chevrolet: Middle of Nowhere
Impressions: 241,362,760
Completion Rate: 97.29
Est. TV Spend: $3,325,085
Impressions: 200,013,819
Completion Rate: 97.56
Est. TV Spend: $5,955,931
Impressions: 160,854,492
Completion Rate: 96.55
Est. TV Spend: $2,570,005
5. Audi: Season of Audi Sales Event: Architect
Impressions: 159,249,658
Completion Rate: 97.12
Est. TV Spend: $5,089,914
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
